The 2-Minute Rule for Johnnie Walker Blue Label Ultra

Within our quest for the lightest bottle doable, we took our vision to the staff of professional glassmakers. Checking out designs and glassblowing techniques to minimise glass utilization without having compromising longevity.

This new, lightweight bottle is actually a issue of exquisite magnificence; but extra importantly, it demonstrates what is possible With regards to lightweighting glass. We'll proceed making use of these learnings across our assortment, using a lot more progressive strides as we look to the future of Scotch.”

Johnnie Walker’s five years of study and progress have meant the understanding gained is being applied across the selection of Diageo merchandise.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be developed by adopting a examination-and-find out model, coming up with and Discovering without having limitation and imagining what the future of light-weight luxury packaging could carry.

International Design and style Director at Diageo, Jeremy Lindley who led the design venture, said, “Johnnie Walker Blue Label Ultra was born out of an ideation session checking out the way forward for luxurious. With other groups transferring to light-weight – such as eyewear and large-efficiency cycling – we questioned no matter whether luxurious spirits could abide by go well with. “We took our vision into a crew of professional glassmakers and in the course of a five year test-and-master course of action bit by bit identified how to make elegant, light-weight glass.

From peaty whisky to fruity whisky, lean on our professional insights to find the entire range and character of different whisky flavours.

The result is an industry-to start with that, and obtaining exquisite elegance, showcases what luxurious, lighter-body weight, decrease-carbon bottles of the future could appear to be. As Portion of the Diageo Spirit of Development action approach, Johnnie Walker aims to decrease the weight of glass Utilized in its packaging; an ambition that may be targeted at decreasing the quantity of carbon emissions associated with packaging.3 Although the technologies is not really nevertheless accessible to launch bottles of this fat at scale, forever, the expertise Johnnie Walker has garnered is now becoming placed on lightweighting jobs across the Diageo portfolio.

. The Formerly claimed ‘lightest weight Scotch whisky bottle’ was introduced by a British isles retailer and weighed close to 298 grams.

With much less than 888 bottles introduced globally, Every single bottle is independently numbered and presented within a luxurious collector’s circumstance.

Learn more about Spirit of Development – our worldwide ESG programme to help you develop a additional inclusive and sustainable world.

This is a globally allocated launch produced from scarce shares, which include whisky from ghost distilleries which have been no more in operation. Lower than 888 bottles were built all over the world.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo Along with this, Diageo has declared that a royalty-no cost license into the patent are going to be made available to anyone who wishes to hitch Johnnie Walker in its mission. Lindley explained: “As an alternative to hold this new knowledge near our chest, we’re excited to offer a royalty-cost-free licence to our granted UK more info patent to the whole world.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals

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This is a a person-off bottle for now illustrating the artwork with the doable, like a style experiment and redefining lightweight as luxurious. We're going to proceed to use these learnings over the wider Diageo variety.

Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, first designed in distilleries that have considering that shut.

With our focused center on presenting lightness across each design aspect, we launched a specific lattice stopper, a bamboo body along with a protecting transportation box.